WHAT IS BETTER THAN CREATING THE DESIGN FOR YOUR FAVOURITE PIZZA PLACE?
The one meter pizzas from LaPausa are wellknown far beyond the borders of the seventh district of Vienna. They were just missing a fitting style to their royal street-food image. So I was happy being asked to create a new visual identity. Since the take-away pizza is originally from Berlin, I chose to take the "Berliner Bär" back to the streets.
Topping off his crown with gold-leaves, the bear was now ready to start his journey to T-shirts, caps, menus, coupons, stamps & the famous 1m pizza boxes. These photos taken with an old point & shoot camera amplify the message: This pizza is an important legacy.